Loris Diran is of French-Armenian descent and immigrated to America at an early age where his family settled on New York's upper west side. Highly influenced by the glam culture of the 1970's, he was drawn to music, theatre and fashion. After earning a Fine Arts degree from NYU, Diran went on to work for such legendary design houses such as Versace, Claude Montana, and Chanel. It was at these institutions Diran learned the key elements of style and embraced luxury as a lifestyle concept.
In 2003, Diran launched a collection of luxury knits under his first woman's label, LORIS DIRAN COUTURE. The craftsmanship and fashion forward designs made them an instant hit with many socialites and celebrities. In 2005, Mr. Diran went to work on his own signature men's line, immediately followed by a women’s Ready to Wear collection. Both featuring Demi-Couture craftsmanship and have since developed a loyal clientele of fashion savvy customers, as well as celebrities from the world of music, television and film.
His designs have been worn by BEYONCE KNOWLES, RICKY MARTIN, JONATHAN RHYS MEYER, and NICOLETTE SHERIDAN and, most recently, were featured in the hit film, “THE DEVIL WEARS PRADA”.