The introduction of a new phase in Max Azria comes with a name change. This season BCBG will no longer appear on his Fashion Week presentations; the change will differentiate the style interpretations and price points. "I have been evolving my runway collection over the years, and today it has truly become a separate entity from my more commercial BCBG Max Azria line. With considerably higher price points, this line is very exclusive and allows me to be much more creative with design. Officially changing the name represents a significant and exciting step for us in the process of the line's evolution," says Max Azria. With the Max Azria collection expect directional, sophisticated designs, and a higher price point…Price Point: $300-$2,000
Significantly different in style will be the Max Azria Atelier inspired by everything Hollywood! This collection hosts exclusive couture gowns for celebrity clients and red carpet events. And red carpet means pretty red pennies as Max Azria Atelier can cost you from $10,000 - $50,000! But you will always be remembered! Most recent red carpet highlights include: Sharon Stone at the 2005 AMFAR Benefit in Cannes (her dress was auctioned off at the event for over $100,000), Lucy Liu at the 2006 Asian Excellence Awards, Sarah Michelle Gellar at the 2005 CFDA Awards, and Halle Berry at the 2005 BET Awards, among many others. The collection made its New York runway debut when Christina Milian donned a spectacular gown for The Heart Truth's Red Dress Collection 2006 fashion show on Friday, February 3 2006
This season for the Max Azria collection, the artist within makes a strong appearance. This means draped oversized cashmere sweaters in charcoal grey, camel and black. My favorites were the turtleneck dresses with the matching leggings, especially the version in heather grey with the chocolate reversible coat with fur lining. The heather grey cashmere turtleneck and grey wool knickers along with the brown cool jacket with fur were just as fun and casual. As you can tell I love the brown and grey combinations. Max Azria’s accessories accentuated the looks but they do not overpower; they are modest in design in colors of red, blue, brown, and black.
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